10 Tips for Writing Great Emails
Dave Sparks over at Six Revisions has a great post on writing email marketing. He touches on everything from getting past spam filters, to setting goals, producing great content, and giving customers a reason to respond.
http://sixrevisions.com/project-management/10-definitive-tips-for-writing-captivating-emails/
7 Ways to Save on Custom Website Design and Development
Sticker shock happens, even with custom website development. Let’s be honest; especially with custom website development. Here are seven tips to minimize costs without sacrificing quality.
1) Educate Yourself First
I’m not suggesting you learn how to do it yourself; that’s why you’re hiring a professional. But by spending a limited amount of time getting up to speed on the basics of the process, and the various technologies and options to consider, you’ll save the developer coordination time that he or she would otherwise have to charge you for. The Website Insider’s guide to the website development process is a good place to start. Continue Reading →
The Website Design & Development Process Guide
For small business owners in need of website services, having a good understanding of the website development process can save time and money, and help you evaluate potential website developers. Not all developers will follow these precise steps, or do so in the order presented, but most will utilize a similar process.
Preparation Phase
Initial Consultation
The initial consultation is just that; the developer and client meet to discuss needs and capabilities, and evaluate the potential working relationship.A good designer/developer will spend a considerable amount of time asking you about your business and the market niche you serve, as well as more specifics about your project. Use this time to get a good feel for the designer/developer. Continue Reading →
Hire a Professional Website Designer/Developer or Do-It-Yourself?
If there’s one thing the overwhelming majority of small businesses face it is a tight budget. And when it comes time to develop or redesign your website, the “free” or nearly free do-it-yourself option can be quite tempting. Here’s how to decide what route is best for your business.
The Full Do-It-Yourself Website Deal
It’s awful tempting isn’t it? You just signed up for that domain name and the registrar flashes that big special offer. For free or nearly so, you can use their simple online software to set up your website. You’ll be up and running in minutes, easy and hassle free. Continue Reading →
Three Essential Components for Your Small Business Website Design and Development
There are three key competencies necessary to develop the best web site for your small business. Many web firms and freelancers are good at one or two; rare is the company who can provide all three well.
1) Marketing, Content Analysis and Writing
The ability to evaluate your unique marketing needs is fundamental to building an effective site, and ultimately to your online success. Only by digging deep and understanding your market, competitors, customers, key selling points, strengths, weaknesses and more, can a site be designed to achieve the maximum impact for your company. Continue Reading →
